So you are thinking of launching into a new market in Europe?

This can be a daunting experience if you have not been through the process before. You can benefit by tapping into our specialist knowledge developed over many years of conducting marketing campaigns in Europe.

STB Direct Marketing are here to make the process simpler, and easier for you and to provide good advice ensuring your avoid the common pitfalls.

Here’s how we can help to get you on the right track from the start:

• Quantification of your market potential in terms of the size of the business universe in general, and then more specifically in terms of your target companies.
• Provide you with the broad characteristics of the businesses that are in the country.
• Advise you on the level of sophistication and adoption of direct marketing as well as a feel for the business culture.
• Finding the data you need can prove to be a minefield. It can also be very time consuming. With our knowledge of quality data sources you can reduce the risk and save yourself a lot of time.
• Privacy legislation varies widely from country to country. For some, ‘opt out’ is sufficient; for others, much greater restrictions exist. For marketers, understanding how European privacy legislation is interpreted and practised in each country can be tricky. We can provide advice on the requirements that apply in your chosen target markets. We keep abreast of the recent changes in the legislation affecting marketing across Europe - as shown by the recent changes in Germany.
• Processing of data from different countries requires knowledge and understanding of the different character sets that apply. There is also a requirement to know the structure of the data for accurate data processing and accurate output for mailing purposes. This is a skill set that we have honed and refined over a number of years, from which you can benefit by eliminating costly mistakes.
• Language is a key consideration that cannot be ignored as it can mean the difference between success and failure in many countries. We can provide a translation service for your marketing materials that will take into account the different cultural approaches to sales and marketing in your chosen market.
• The postal infrastructure, tariff system and requirements vary from country to country. We provide advice on what the specific requirements are, the options available and what needs to be undertaken to take advantage of optimum pricing solutions. We then manage the whole mail fulfillment process for you saving you time and money.

If you are just in the initial thought stages or further down the line and need some further advice call us today on +44(0) 1509 670567 or email us.