European Marketing Data

It doesn’t matter whether you are already marketing in a country and are looking for new data ideas or you are starting totally from scratch we are always pleased to provide successful solutions.

STB Direct Marketing have many years experience of sourcing quality data across UK and Europe. We make it our policy to provide only data that has been updated in the last 12 months. We are marketing specialists and not just a normal list broker, which means we are well placed to use our skills to ensure that you get your targeting right. We are able to provide full detailed list proposals for both B2B and B2C campaigns.

The level of refinement in job title targeting in many countries in Europe is often not as sophisticated as it is in the US and the UK and this needs to be borne in mind. Also, job titles and job function responsibilities may vary too. This is where our advice can be invaluable.

The cost of European data is also higher than that in the UK and the US due to the more stringent Data Protection laws in place. This needs to be considered when creating your budget for your European campaigns. We can advise on the best media channel to use. Direct mail is still a very important channel in most European countries and one that provides the best results. The availability of e-mail data is much more restricted than in the UK or the US. This is as a result of  the stringent opt-in only laws for e-mails for marketing purposes in Europe.

We are able to source both local in country databases that will tend to have much more depth and breadth of coverage of the local universe, as well as International databases where they are relevant to your requirements. See some of the marketing data briefs we have satisfied.

We do not own or manage any data ourselves. This is a major benefit to you, as we are able to be truly objective in supplying the best data for your requirements.

If you are looking for data across several countries in Europe we can save you a lot of time and effort by providing a data proposal across all countries. You don’t have to contact list brokers in each country. Just brief us for all the countries and we will do the rest.

For more information on satisfying yout list sourcing requirements contact us today using the form to the right or by phone on +44 (0) 1509 670567.