Royal Mail is aiming to encourage advertisers to try new direct mail tactics to boost the performance of their marketing campaigns.

Find out how to maximise the benefit of this offer.

The postal operator has today announced its second DM Sale, offering 20 per cent discount on new or additional mail volumes throughout March and April 2011. It follows the success of Royal Mail’s first-ever DM Sale earlier this year.

And new for the 2011 DM Sale is the opportunity for marketers to receive a discount when they try even more creative campaigns in a larger size or with samples.